British Corner Shop Meets: Alex, Communications Manager

Our first interview star of 2020 is a self-confessed sweets addict and Robinson’s squash fiend, who’s been helping spread #BritishHappiness through our communications channels for over three years now. Say hello to Alex everyone (and also hide any Pick n Mix you may have lurking nearby)!

Q1: Hello! Please introduce yourself and what your role is here at British Corner Shop?

Hello! My name’s Alex and I’m the Communications Manager at British Corner Shop. In a nutshell, it’s my mission to ensure that we tell the story of our brand through engaging content – internally to our team and externally to our audience of British Food Lovers worldwide.

Q2: How did you end up doing what you are today?

I’ve always enjoyed creative writing and telling stories through content, studying Fashion Journalism at University and subsequently creating a travel and lifestyle blog thereafter. After a year stint of working within retail for a holistic beauty brand, I landed my first entry-level role as Social Media & Marketing Executive for a sports e-commerce in Devon when I was 22 – social media being a relatively new space at that time.

It was a lot of fun, I was able to work with leading sports brands, create content and travel the world – interviewing Mo Farrah with Nike and travelling to the 2016 Olympics in Rio were two highlights.

In 2017 I relocated to Bristol to join the British Corner Shop family – I’ve always loved food, so to work for an online supermarket was such an exciting prospect. After 18 months of being ‘Social Media Manager’ (and a yearn to expand my role), I was promoted to Communications Manager.

Q3: Describe what a typical day at British Corner Shop looks like to you?

It’s quite a difficult task to explain what I do in a day, as there are many facets to my role – however, one non-negotiable is that it must start with coffee. My time is then spent planning content for the month, working with the team to communicate this to our audience, strategizing seasonal campaigns, writing up activity reports, creating press releases, copy checking online and offline comms and supporting my Senior Managers in other marketing projects that promote brand awareness and growth.

Q4: What’s the best part about working for the company?

I’m going to be cheeky and list two. The first is the opportunity to develop, British Corner Shop has been supportive in my personal growth, so I’m very fortunate for that.  Secondly, the creative freedom to try new ideas and roll them out quite quickly – of course, there have been some failures but there have also been some great successes too!

Q5: Lastly, what would your desert island Brit food saviour be and why?

I have an addiction to sugar, which I do not plan on remedying any time soon – so basically, anything that starts with ‘s’ and ends with ‘weets’. Hand me a bag of Pick n Mix and I’ll be your best mate.