Percy Pig – Marks & Spencer's Most Adorable Sweet!

Join us on a journey through the enchanting world of everyone's favourite pink shaped sweet - Percy Pig.

2 minute read

If you've ever had the pleasure of sinking your teeth into the pink, delectable Percy Pig sweets from Marks and Spencer, you'll understand why they've become more than just a candy – Percy is now an iconic figure! Join us as we delve into the enchanting world of Percy Pig, from his humble beginnings to the tantalising range of treats that have now captured the affection of millions worldwide.

A Nostalgic Evolution: The Origin Story of Percy Pigs

Back in 1992, Marks and Spencer introduced Percy Pigs to the world, and it was as if a confectionery star had been born. These chewy, raspberry-flavoured gummies, shaped like adorable little pigs, had an immediate and lasting impact on sweet lovers. With their undeniable charm and unique taste, Percy Pigs rapidly secured their place as a beloved treat amongst both children and adults. Over time, the range expanded to include various flavours, shapes, characters, and even a whole line of merchandise, cementing Percy Pig's position as a true confectionery icon.

Unraveling the Percy Pig Phenomenon: What Makes Them So Irresistible?

What truly sets Percy Pigs apart is their blend of delicious taste and whimsical charm. Bursting with vibrant fruit flavour, each bite of these gummy delights delivers an instant mood lift. The distinctive design, complete with Percy's cheery face, adds to the enchantment, making them just as visually appealing as they are scrumptious. And with the addition of other characters, such as his partner Penny Pig, M&S added more and more varieties of the sweet for fans to try, and included more to the story of Percy himself!

A Culinary Adventure Beyond Sweets: Percy Pig's Diverse Range

But Percy Pig's influence doesn't stop at sweets. It's remarkable how this sweet has evolved into a brand that stretches across various food items. From the zesty Percy Pig fizzy drink, to Percy Pig baking supplies, Christmas cards and more, he continues to delight in new and exciting ways. This expansion speaks to the versatility and universal appeal of the beloved pig-shaped treat.

A Remarkable Collaboration: British Corner Shop and the Worldwide Appeal of Percy Pigs

Since joining forces with Marks and Spencer in 2021, British Corner Shop has been instrumental in spreading the magic of Percy Pigs to enthusiasts around the globe. From the timeless Percy Pig sweets to a huge array of Percy Pig-themed merchandise, British Corner Shop has made it all accessible. With a staggering 50,000+ packets of Percy Pigs making their way to homes across the world through British Corner Shop, these loveable treats have truly embarked on a journey, sharing a piece of British confectionery tradition with countless households.


Percy Pig isn't merely a novelty sweet; he's an icon, a nostalgic escape, a burst of flavour and a symbol of British joy rolled into one delightful package. From his humble beginnings in 1992 to his current global reach, Percy Pig continues to warm hearts, light up smiles and create cherished memories. So, whether you're a die-hard fan or new to the world of Percy, there's no denying the enchantment that comes with these iconic treats.

Never tried Percy Pigs? Why not treat yourself to our The Best of Percy Pig Brit Kit, containing seven different Percy Pig themed delights? This also makes an excellent gift for any confectionery lover.

Gabby Wood profile image
Author: Gabby Wood
Gabby is British Corner Shop's very own Marketing Executive. If you follow us on social media or receive emails from us, you'll likely see…