#ForTheLoveOfFood with British Corner Shop and The Grand Appeal

Here at British Corner Shop, we’re thrilled to announce the launch of our Easter campaign: #ForTheLoveOfFood. Our latest campaign embodies what we stand for here at British Corner Shop – coming together to celebrate British food. All over the world, Easter traditions hold a special place in our hearts, meaning different things to different people. Whether your Easter festivities are based on religion, family time or reconnecting with your upbringing – food is always at the heart of Easter. Over the next few weeks, British Corner Shop will be celebrating Britain’s favourite Easter traditions with the help of some characters from The Grand Appeal’s award-winning sculpture trails – Shaun the Sheep, Jack and The Guardian.

The Grand Appeal

What brings our #ForTheLoveOfFood campaign come to life is our partnership with The Grand Appeal – the incredible Bristol Children’s Hospital charity dedicated to supporting sick children and their families. First established in 1995, The Grand Appeal work in partnership with Aardman Animations, allowing multi-academy award winning characters Wallace and Gromit to spearhead The Grand Appeal’s amazing work.

The Grand Appeal supports Bristol Children’s Hospital, helping patients have access to the best possible healthcare by funding pioneering, life-saving equipment and research. Not only that, this amazing charity runs a family support service and free accommodation for families of critically ill patients from the Neonatal and Paediatric Intensive Care Units in their Cots for Tots House and Paul’s House.  The Grand Appeal kindly showed a few of the British Corner Shop team around the Cots for Tots house on Thursday 7th March 2019 – a truly eye-opening experience into the incredible ways this charity positively impacts lives.

Treating more than 100,000 children each year, Bristol Children’s hospital covers the largest geographic area of any children’s hospital in England. The hospital is a regional, national and international specialist centre of excellence for a range of services, including neurosurgery, burns, epilepsy, cardiac, leukaemia and bone marrow transplants – a fantastic cause to say the least.

#ForTheLoveOfFood

Partnering with The Grand Appeal, our exciting Easter campaign is running from Monday 11th March 2019 – Sunday 21st April 2019. With the help of a few mischievous characters, our Easter campaign has kicked off with an Easter Egg Hunt…with a twist:

• Five charming collectable figurines from The Grand Appeal’s sculpture trails will be planted at random in customer orders over the next four weeks.
• If you are one of the lucky customers who found ONE of their figurines in their order, then you will win £200 worth of British Corner Shop products AND a £100 British Corner Shop voucher!
• On Monday 1st April 2019, British Corner Shop will be running a 1% donation day where 1% of total sales made on that day will be donated to The Grand Appeal.

Let the hunt begin!